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Electronic Vaping Coalition of America stands behind Hartland, Wisconsin push for FDA action on tobacco “deeming” regulation

(Washington, D.C.) – The Electronic Vaping Coalition of America (EVCA) today announced its support for the Village of Hartland, Wisconsin as it put the U.S. Food and Drug Administration on notice: Either begin coordination proceedings to align the federal “deeming” rule with local economic interests, or face a lawsuit.

The rule, finalized in 2016, treats vaping products such as e-cigarettes as tobacco and subjects all products dating back to 2007 to an expensive, onerous pre-market approval process.

“The Village of Hartland invested a great deal of time and resources to collect evidence that the FDA’s e-liquid regulation would wipe out Johnson Creek Enterprises, a beloved local company and major economic driver,” said Mark Block, EVCA founder and director.

“With a price tag of up to $2.5 million per application for every single product already on store shelves, just to get the FDA’s blessing, there is absolutely no way Johnson Creek can survive, much less the entire vaping industry.”

EVCA applauds village leaders for their persistence and perseverance in following through with coordination, and expects other communities to follow suit.

“The coordination process has been successful for decades in beating back the long arm of federal agencies,” said Block. “We are proud to have introduced and provided resources for coordination in Hartland so the village can protect the viability of Johnson Creek enterprises.”

“Dr. Gottlieb has an opportunity to right a wrong perpetrated by his predecessors who placed money and special interests ahead of countless American lives.”

In a letter delivered today to FDA Commissioner Dr. Scott Gottlieb, Hartland gave the FDA a deadline of August 28th to meet, or face further legal action. This after the agency failed to respond as promised after a May 24, 2017 meeting in Washington, D.C. At that meeting, village leaderspresented agency representatives findings from three days of hearings to collect testimony from dozens of vaping industry and community stakeholders.

Block added that there has been interest in similar coordination efforts in other jurisdictions across the

country where there’s concern the rule will not only shut down businesses, but also smokers’ freedom

to choose vaping as a way to kick the habit.

“We fully expect what happened in Hartland to happen elsewhere if the FDA doesn’t put a stop to this

regulation right now,” he said.


Thursday, July 27, 2017

Contact: Kathy Hoekstra
989.284.2095, Kathy@kathyhoekstra.com

Hartland Letter


Follow Up Letter Gottlieb 7-25-2017 (Full) (1)
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